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      <image:caption>The cover was based on a photo from their archives. I wanted to keep the theme of two people having an intimate/enlightening conversation while incorporating an "illustrative road map" theme.</image:caption>
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      <image:caption>Original art from the fantastic illustrator Megan Jett was the launchpad for this booklet. Using the strengths of provided assets always makes the job easier.</image:caption>
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      <image:caption>We did Tiny Travelers for a few years. Yes, they did promote Disney Theme Parks, but also offered genuine travel content by Scholastic writers.</image:caption>
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      <image:caption>A science-themed mini magazine for kids and parents sponsored by... (clears throat and glances around nervously) Lockheed Martin. I particularly love this energetic and inspirational cover.</image:caption>
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      <image:caption>I sculpted each of the Play-Doh assets on this page (and many others throughout the program). I also wanted to use “splotches” of primary colors here and there (the ground in this case) that would have a clay-like feel.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/649ce804-d814-4078-a3ce-ee9b3d4f3548/SP-Disney_flowchart.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>This was the centerpiece of the "Tiny Travelers" mini magazine from the above section. Crazy complicated to plan (it was entirely thought out by me and the project manager), but it paid off!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/e1130573-26d8-44ef-aa8a-ca06f24cd2e1/RS-Campaign_Catalog-5-1.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/e8dc0c74-5f65-4ec3-a257-51a72a9ad709/STORYCORPS-02.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>I wanted to convey the connections between people as reminiscent of roads connecting cities (road tours were a big part of StoryCorps in 2019). This also gave it an almost "molecular" feel, emphasizing the connection theme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/56c6a54b-f2c1-4539-a786-331360a04708/STORYCORPS_AOV-02.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/290a8150-72cd-4758-bb9c-4f665f87141a/Disney-Preschool-2.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>This ad was intended to drive traffic to the online content. It also allowed me to showcase some more of my illustrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/6aad8687-1ce1-450c-8f99-6b26c0a8ec45/Lockheed-2.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>This and the following page were the inside spread. That's right—this mini-mag was four pages long, only 2 of which were content! A lot to get through...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/db2ad418-323e-40c1-9e43-c30b3d7bd473/Hasbro-2.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>More clay assets by me here. You can see larger versions of them in my "Illustration" section.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/02da1978-7d11-4b8d-8670-0430ca00e3d8/BABYBEL.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>A fun snack-themed flowchart. After helping to develop the initial concept, I designed and wrote copy for this final ad.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/7735c0f2-c640-4e51-a013-d23f2012a0dd/RS-Campaign_Catalog-5-2.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/40487ea7-cd8a-4a8d-8d36-6704bf8325a1/STORYCORPS-03.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>I love opportunities to do a bit of illustration (clearly). For this project, I did a series of 2-color illustrations based on StoryCorps photos and peppered them throughout the report.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/6e317bf1-4a77-48f9-8605-734cf5aec822/STORYCORPS_AOV-03.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>I utilized the “dots” from the illustrations to create the Venn Diagram above—love the way it came out.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/d4d62612-cecc-400f-aad4-fc093e9e2912/Disney-Preschool-3.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>This page features content provided by Scholastic for the magazine. Stock photography isn't ALWAYS bad I suppose—this is pretty cute.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/f68b278a-744f-4597-9dfe-f58cb49019c6/Lockheed-3.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>Page 2 of the spread! Got to add a little illustration up in the top right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/2110bc63-642f-4319-aaac-1825ceebfdeb/Hasbro-3.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>LITTLE kid stuff! Fire Truck!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/c82060f4-5506-41a3-9b9d-c8c3b92471f9/MABELS_LABELS.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>I liked the photo they provided, but I was initially unsure of how to execute the ad. What I came up with has remained one of my favorite ads—it’s simple, yet there’s energy and flow to it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/994d18a1-3596-46ea-b3ab-1f253aee0500/RS-Campaign_Catalog-5-3.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/5999b189-7ff3-4b04-a63b-d9bf960b13bc/STORYCORPS-04.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>Another 2-color illustration, this time worked into an infographic. I made the icons for the infographic as well.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/e6d6e7ae-ff60-4f94-9a75-3110e7e62784/STORYCORPS_AOV-04.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>A section heading page. I repurposed elements from the illustration on these pages and used them to provide a visual through-line to the pages that followed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/3da43c54-fcb4-418f-af45-d65f9727f37c/Disney-Preschool-6.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/e44fe988-d035-4190-91c8-0476af177175/Hasbro-4.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>Shapes! Everywhere!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/04509db8-a481-4ea1-854e-bfd69f0bec45/RS-Campaign_Catalog-5-4.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/ef858a4e-aacc-4a71-9a8f-afceb58c890c/STORYCORPS-06.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>Although this report had a sense of playfulness, keeping it clean and professional was also important. I believe merging those two elements is a strength of mine as a designer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/bf85eda0-1482-422b-bafc-6a8fd34acbbe/STORYCORPS_AOV-05.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>The banner strip at the top of the page echoes the header page (previous slide).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/78666d93-8b02-4ec9-8c68-d3f647cf2f12/Disney-Preschool-7.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/8bc71b09-0c9b-49a2-8626-416d6144437c/RS-Campaign_Catalog-5-5.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/c5bb5b28-247a-4505-b2fc-bbe8ad4fa61b/STORYCORPS-07.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>On the wish list for one of the people at StoryCorps was a map detailing where they had gone for “signature interviews”. She didn’t know if it would be feasible in the time we had, which I took as a personal challenge. She was GETTING that map!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/34138473-da15-44dc-b024-d43b38ba9dfb/STORYCORPS_AOV-06.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/b70247c8-a6bb-47fb-b783-40f4975e4be5/RS-Campaign_Catalog-5-6.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/af1f0053-36c2-4e90-9714-27b79b89a31b/STORYCORPS-05.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>Section header pages allowed me to merge StoryCorps photography with my “roadmap” theme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/51e59afe-789a-4ab1-8371-8565e00d8e5b/RS-Campaign_Catalog-5-7.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/73ceeea0-f9ff-44a4-b145-f6df807258a7/STORYCORPS-09.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>The challenge here was to make the stats and interactive clip links part of a cohesive whole that didn’t look like just a random block of text. I opted to make a mini infographic out of it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/a968e407-d188-4b5d-8c41-6bb5f874bfa7/Disney-Preschool-8.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>In previous years, Disney supplied the ad for the back page. On this occasion, however, they left it to me. I was given access to some of their photography and to “The Power of Magic” logo, and told to go for it. Here is the end result!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/710b29bf-1005-4cb3-ad09-2dbb93da7ecb/RS-Campaign_Catalog-5-8.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/b818214b-8060-4651-88aa-358d9d7f1a74/STORYCORPS-10.jpg</image:loc>
      <image:title>Work - Print</image:title>
      <image:caption>Some page layouts feel like complicated puzzles at first—much like this one. Making each of the elements come together with a flow that ultimately makes it look easy made this boy proud.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/2ece73f1-49ad-4634-a02c-8ad548717846/RS-Campaign_Catalog-5-9.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/e9943722-56e5-486a-a6a5-2df52123776f/RS-Campaign_Catalog-5-10.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/ca5e9ca6-0525-4068-8bef-501972a75dc6/RS-Campaign_Catalog-5-11.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/a537f194-103b-41d8-aa80-3e6ba0355971/RS-Campaign_Catalog-5-13.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/eeb01745-17da-4aec-8811-64ab9db273c2/RS-Campaign_Catalog-5-14.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/ece89fdb-3620-450d-9826-29c90e030054/RS-Campaign_Catalog-5-12.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/01c963b3-da32-45ec-929f-e1b0686f5acb/RS-Campaign_Catalog-5-15.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/42fe98b1-41e9-4c78-a2cc-6b3722d668ae/RS-Campaign_Catalog-5-16.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/501ef151-880f-4080-abb0-540725515a44/RS-Campaign_Catalog-5-17.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/3061b6be-d742-4080-a50e-b14fa2666abc/RS-Campaign_Catalog-close.jpg</image:loc>
      <image:title>Work - Print</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeffsproul.com/work-old-page/digital</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/324f79d4-a834-4f23-8d69-5e7ed10cb178/DELOITTE-01.jpg</image:loc>
      <image:title>Work - Digital</image:title>
      <image:caption>The title page for the slide deck. I wanted to give the slides a clean, sleek look, and took some inspiration from a circuit board. I also mapped out the navigation through the tabs and buttons, making it as easy as possible to follow along.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/38e5bd97-3091-497e-8f9b-054b479647e9/Blaze_Beckett.jpg</image:loc>
      <image:title>Work - Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/7a739d5a-6f6f-412f-a0c3-b7d9a8cb91ed/Figma-p1.jpg</image:loc>
      <image:title>Work - Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/09434502-e9c0-46c3-87ae-88cc0cc41a9a/DELOITTE-02.jpg</image:loc>
      <image:title>Work - Digital</image:title>
      <image:caption>“Analytics” section introduction page. Sometimes a lovely, clean page is the most effective.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/cb308934-06e9-4395-8c07-494fc24c42c1/SevensUP-LOGO.jpg</image:loc>
      <image:title>Work - Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/bade8cf8-0580-49a8-8e01-4d33b904e1b2/Figma-p2.jpg</image:loc>
      <image:title>Work - Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/afdeb7b2-5eda-4c05-a6da-58308e5ddc0d/DELOITTE-03.jpg</image:loc>
      <image:title>Work - Digital</image:title>
      <image:caption>I loved making this. I created the infographic from scratch, based on the definitions they wanted to highlight. I find this graphic effectively communicative, but also very visually satisfying.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/309c5639-6b73-488b-af89-d633d8df8f4e/Piper_banner_300x250.jpg</image:loc>
      <image:title>Work - Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/9aa8202e-17a8-4dc0-9e75-2d21600a3550/Figma-p3.jpg</image:loc>
      <image:title>Work - Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/a9c80a22-a064-47c1-a13c-1672e6900fe4/DELOITTE-04.jpg</image:loc>
      <image:title>Work - Digital</image:title>
      <image:caption>This gave me a good opportunity to work my circuit board motif in with some fun, clean icons. Much more satisfying than just a page of bullet points.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/0d939e6f-96a7-4cb7-8981-c9368d00098f/Holden_Covid_stream.jpg</image:loc>
      <image:title>Work - Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/1624d4f6-b6dd-4200-af1c-ebb895ea65f0/Figma-p4.jpg</image:loc>
      <image:title>Work - Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/67803138-610a-4ec5-938a-fc98a694a202/DELOITTE-05.jpg</image:loc>
      <image:title>Work - Digital</image:title>
      <image:caption>I wanted to use this puzzle piece/timeline visualization, but I had to wrap my head around getting it all on one row with the varying lengths of text. Sometimes the only thing to do is just play around until at last you go, “That’s it!”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/f185a488-dc97-4332-9575-eb671c929ef8/Piper_Inside-PSP.jpg</image:loc>
      <image:title>Work - Digital</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/e220c50e-c983-4c7f-8ea7-61c3d4d0b6ef/Figma-p5.jpg</image:loc>
      <image:title>Work - Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/4bdeb724-8bd8-4617-a6eb-2514c9f87baf/Deloitte-07.jpg</image:loc>
      <image:title>Work - Digital</image:title>
      <image:caption>This page (and the following) provided me the rare opportunity in this program to do some hand-drawn visuals. Deloitte was skeptical of the idea at first—they’re very specific about their visual style—but we won them over when they saw the results here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/e613105a-a526-423c-a8a5-9a5514ce1318/AF-SMC-Mental_Health-2.jpg</image:loc>
      <image:title>Work - Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/2cfe74b2-456a-4eac-9e44-5feb3dd9cc85/Figma-p6.jpg</image:loc>
      <image:title>Work - Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/205d1c86-29d5-4285-bd96-4ed531dd72fa/DELOITTE-08.jpg</image:loc>
      <image:title>Work - Digital</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeffsproul.com/work-old-page/illustration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/14340eeb-4d5c-435b-a688-6d92e7476b0a/hasbro-bluejay.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/3d921409-f9d7-49b8-adfd-5bbcfb7ea720/HUGGIES_book-1.jpg</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/78ea1770-4044-46ae-bcaf-7872716f8992/headshots.png</image:loc>
      <image:title>Work - Illustration</image:title>
      <image:caption>From a personal art project. Pop Art-inspired illustrations I created based on cultural icons with non-traditional, androgynous, or fluid gender expression.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/7cb5a640-8308-42b7-9abe-dd13ac0bbe01/Body_wash.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/6577b11e-b4bc-4db0-96ca-aa81524982d3/RS-Home-Share.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/7d42f8b1-0c48-47ca-afb4-ad2b56285997/Product-House_Party.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/28d39ea3-2160-42ed-9cf5-142ccdb0bf06/Been_awhile.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/51f22a12-65a2-474d-bd38-f1c62cce4ee7/hasbro-cardinal.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/910bf7f5-2fe5-4897-b357-e4432af007a3/HUGGIES_book-2.jpg</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/59495924-553c-417a-9e29-b4a7c94c3afa/Jeff_Sproul.jpg</image:loc>
      <image:title>Work - Illustration</image:title>
      <image:caption>Hey! It's me! I've used this as profile picture for several years</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/1658d7ab-0582-4d56-8eef-9c172ea0a1f4/Beer_bros.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/871b9ae3-03a7-4d4d-81a8-648f6e12bd1c/RS-Home-Experience.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/6e84a401-0fbb-4462-b814-ba77947056d9/Product-Chatterbox.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/334efc1a-a062-4097-be6c-4ff3f0571790/Boost.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/ed860d5b-7777-4f1f-81aa-ced9f5663f76/hasbro-firetruck.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/17b0551b-76d5-434b-b935-7627539b867f/HUGGIES_book-3.jpg</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/66737667-5073-47ff-86b8-ec7d6914f12c/KGS.jpg</image:loc>
      <image:title>Work - Illustration</image:title>
      <image:caption>My wife and I ran an Off-Off-Broadway theatre company for a number of years, and I naturally designed our show assets. This is one of my favorites.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/767d340f-3dc1-42d3-9a92-69a7f7484de8/Cupcake.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/c1ddaca1-9900-411b-a342-2099051a1db8/RS-Home-Sign_Up.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/66d804d2-2df6-4dfd-9e89-08d791ec4cd1/Product-Chatterbuy.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/f94be72c-cbc8-4992-a222-f489a3c3b5d7/Golden_ticket.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/10958cea-9f75-4fc0-b184-b608233c86f9/hasbro-schoolbus.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/7f7afbfa-5aca-4e86-88c5-42a564d7cba3/HUGGIES_book-4.jpg</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/21291a40-6d98-434c-9bb0-23b168d558a0/Jalapen%CC%83o_margarita.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/6ac200c0-8ae9-4c18-9efa-a6364d1146f0/Product-ReFUNd.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/b8024f84-e061-41b8-a60c-0bb3455ab94d/Not_logged_in.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/544f7c6a-6dd2-404a-84a3-2d726f5a7130/HUGGIES_book-5.jpg</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/ad399268-0bbe-46df-8dae-fba2fa5704fe/Kitten.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/ed979880-0eb1-41e0-9cd9-1d06c74f65c4/Party_pack.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/d338843e-7f8c-4a43-9a83-6a7d86afc6e3/HUGGIES_book-6.jpg</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/87546734-594c-457f-bd93-cce65af34020/Mango.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/26417102-fe62-4dd5-8d1c-1c0fb1843b53/Celebrate.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/90789aa4-2fa5-40a4-a52f-fdd25883bc64/Pancake.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/571b10f1-a392-4a23-ac53-05a69d4c18fd/Apply.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/6c08c669-e1df-4280-9e8c-47ac006512e5/Sleepy_bean.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/9b5c0c75-4666-4869-9578-cc96ca42bd6d/Rip-success.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/877aa09f-8876-4f49-8d9a-555fe4f8653e/Soccer.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/acd0ba9c-47f5-4f5f-a697-ab243bfbe736/Cred_guy.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/eb477d9d-7986-46a6-86fd-dabfbe3a2380/Lab.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/24ff9c47-35ff-4918-b1dc-ddea5ede2bb4/Ghost.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/078814b7-34a0-4379-817d-4335eb3335af/Bookmark.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/a941e2e6-c4af-48d9-82ac-5069ca91f9d8/Vodka.png</image:loc>
      <image:title>Work - Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/89b03745-c989-4268-9c21-8e96a2a5db44/HMC.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeffsproul.com/work-old-page/branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/3ea70d48-7302-4c9f-8fe2-004daebd361c/1-HOME.jpg</image:loc>
      <image:title>Work - Branding</image:title>
      <image:caption>My refresh created a livelier palette and more digestible information. The next page is where it started off.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/d126483f-0e57-4a3f-a144-e425a2b6664b/Piper_banner-3ftx5ft-2020_Press-ready.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/a92e932d-4a1f-42e8-a7cc-cbc61388ccb3/Ripple-Street-Style-Guide-2024-1.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/23548055-abb6-4876-8f16-e61eb61d5125/HMN-old.jpg</image:loc>
      <image:title>Work - Branding</image:title>
      <image:caption>Gross.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/a8a6f28e-f53b-4f1e-9065-9cf3d6d91a06/PIPER_AD_Brooklyn_Fam_B.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/b6396e0e-7c12-4e93-8597-365204cc0ba8/Ripple-Street-Style-Guide-2024-2.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/1bb350c8-2b40-47a6-9f22-a45125f0c8b7/Piper_PSR_ad.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/b6e8d47c-c245-47f2-bc75-ed09b8762eee/Ripple-Street-Style-Guide-2024-3.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/26ae747d-401a-4662-b410-abd19e508b25/Piper_Program_summer_2019_digital-1.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/697934ad-144f-471d-abcf-72d8dbc884eb/Ripple-Street-Style-Guide-2024-4.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/a99acbfc-c747-49aa-adb7-4fb0504dbb4a/PIPER.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/39a500f0-4638-4624-8a81-29a8bfaf1db8/Ripple-Street-Style-Guide-2024-5.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/148a7fef-e191-4f4c-ab44-d01262b7dc88/Ripple-Street-Style-Guide-2024-6.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/94ef4a1c-0739-4b3c-823e-77074d6745fe/Ripple-Street-Style-Guide-2024-7.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/5bf30840-41a0-4baa-9414-8ba5b74368fa/Ripple-Street-Style-Guide-2024-8.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/d260028d-87d6-460e-833c-b730e3843793/Ripple-Street-Style-Guide-2024-9.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/54f02a3c-9467-457e-a23c-c87d7964d0fc/Ripple-Street-Style-Guide-2024-10.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/4e542dd9-6ce2-4cfe-88b1-64fe718289ed/Ripple-Street-Style-Guide-2024-11.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/9f73f6e7-2585-47df-baad-b5f68c244b0f/Ripple-Street-Style-Guide-2024-12.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/508a54d3-501e-43b1-aacd-ac23b16eb4bd/Ripple-Street-Style-Guide-2024-13.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/38eb78e9-f246-4e73-862f-4c4e1795af16/Ripple-Street-Style-Guide-2024-14.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/1fc76a15-6d1c-41cc-8451-46e6b4e0c3b6/Ripple-Street-Style-Guide-2024-15.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65bea8c9198ec07253492a92/1e192ffc-a463-4360-8fbd-c25ba5ed1098/Ripple-Street-Style-Guide-2024-16.jpg</image:loc>
      <image:title>Work - Branding</image:title>
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