Me at the “Wonderland Dreams” exhibit by Alexa Meade.
Ahoy!
I'm Jeff — Art Director, brand builder, and firm believer that the best creative work starts with a genuine desire to make something worth paying attention to.
I've been designing in the New York area for nearly two decades, across editorial, branding, digital, print, packaging, motion, and UX. The throughline across all of it isn't a particular style or medium — it's a reflex. When I encounter something I don't know how to do, my instinct is to figure it out.
Case in point: my first design job. I walked into the interview, was told the role required Quark XPress, said "no problem," went home, and learned Quark over the weekend. That trial run became a 14-year career at Scholastic. I've been operating the same way ever since — whether that's teaching myself After Effects, building a brand system from scratch with no playbook, or deciding to run the Brooklyn Half Marathon having never run one before. You train, you show up, you do it.
I care deeply about the full creative process — not just the thinking, but the making. The best creative leaders I've encountered aren't people who direct from a distance. They're people who've done the work themselves and never stopped. That hands-on fluency generates something you can't fake: trust. Creative teams know when a leader understands what it actually takes, and they respond to it.
As for what drives the work itself — the most honest answer I've ever given in an interview is that I just like things to be fun. Not frivolous. Not easy. Fun in the way that matters: what hooks the viewer, what gives a piece its voice, what makes it feel necessary rather than obligatory. That question lives in every project I take on, whether it's a full brand overhaul or a single slide in a deck.
Outside of work, I write plays, build Lego sets, make art with my twin daughters, and take every chance I get to be around the people I love. That's not filler — it's the same instinct. Make things. Make them matter. Have a good time doing it.
I'm currently looking for my next creative home — ideally somewhere that values both strategic thinking and getting your hands dirty. If that sounds like your team, I'd love to talk.